FC Barcelona has been a powerful brand not only in sports but also in the realms of marketing and advertising worldwide. Through strategic partnerships, the Catalan club has built a global presence that extends beyond football. At Mercurio Digital Mkt, we guide you through understanding how a club can transform its brand into an international force.

The History of Advertising in FC Barcelona

For decades, Barça upheld a unique tradition: no advertising on their jerseys. In 2006, they broke this rule by partnering with Unicef, marking the beginning of their journey in the sponsorship world. Today, this jersey is one of the most valuable advertising spaces in sports.

Key Sponsorships on the Barça Jersey

Rakuten: A Digital Sponsorship

The collaboration with Rakuten, the Japanese e-commerce company, was a pivotal move to expand Barça’s digital presence. This sponsorship, which began in 2017, highlighted the importance of digital marketing and strengthened the club’s connection with fans in Asia and beyond.

Spotify: Bringing Music to the Fans

In 2022, Barça partnered with Spotify, an innovative alliance that included renaming the stadium to Spotify Camp Nou. This sponsorship aims to connect with young, music-loving audiences, emphasizing creativity in modern advertising campaigns.

Social Media Advertising: Expanding Reach

FC Barcelona is one of the most-followed clubs on social media. Through platforms like Instagram, Facebook, and Twitter, Barça uses innovative content to connect with its followers and offer sponsors massive reach. These platforms allow the club to share targeted ads and create direct engagement with its global fanbase.

Barça’s Global Brand Strategy

Barça has positioned itself as a global brand through strategic sponsorships and digital marketing. The club’s advertising campaigns seek not only visibility but also to strengthen loyalty among fans worldwide.

Learn from Barça’s Advertising Strategies with Mercurio Digital Mkt

Want to implement advertising strategies as effective as FC Barcelona’s? At Mercurio Digital Mkt, we have the expertise and tools to help position your brand. Contact us for a free consultation and take your advertising to the next level.